EIC Ltd have recently had a brand new brochure, folder and inserts all showing a brand new style and use of the brand.
The updated look, gives EIC a new lease of life and recognisable identity. All of the stationery and literature will now continue the same themes to help with the association. The firsts steps were to incorporate a new strap line that explains what exactly EIC do. This then lead to a ‘sub’ strap line which can be placed with the logo, when the main strap line is used else where. This is the strength to the brand; large block capitals making bold statements that are easy to follow and understand. The colour theme was incorporated to help decipher between the sections and add more interest to the pages. The use of large images looks sophisticated and also helps inform the reader about the sections.
The folder had a belly band to hold everything together. This has a luxurious feel, and makes the reader interact with the pack. The folder can hold a business card, the brochure and the inserts, which can be printed with appropriate information
If you would like to know more about branding/literature packages and what design bp can do to help visit- www.designbp.ltd.uk