Make your Business the Centre of Marketing
As new ways of communicating with your target audience are introduced on a fairly regular basis, today’s consumer is more sceptical than ever of cold calling and other impersonal sales tactics.
Apart from online sales, you know yourself that the vast majority of people will ‘buy into’ another person rather than a brand and not neccesarily a product alone. Face to face is a great way of achieving a high conversion of sales so if your business is targeting the consumer consider marketing your business in your local shopping centre.
The footfall in any shopping centre provides good exposure to your organisation, your brand and you. A simple pull up banner clearly displaying your services (not too busy with detail) will capture passing eyes if only for one or two seconds. A friendly, smiling & knowledgeable representative has a chance to convert passing interest into sales opportunities. These retractable banners are widely available on the internet from around £140 for the print. Just make sure you are getting a good clear message over in the design with a strong call to action.
From our research, prices for a typical floor space start from as little as £300 per week. So as you can see, for a small financial outlay plus your (or a colleague’s) time, you can gain both a great deal of exposure for your business along with some quality sales prospects.
